In 1997 buying and selling online was an uncertain thing to do. But in Tokyo, 31-year-old Hiroshi “Mickey” Mikitani saw the possibilities for creating an online marketplace where people could confidently buy goods from anywhere in the world direct from their home.
Rakuten Marketplace, as Mickey called the service, would not only give consumers unprecedented choice. It would give merchants—many of them small, artisan manufacturers far from bustling cities—a place where vast numbers of potential buyers could see them.This revolutionized the way Japan’s merchants and consumers interacted with each other and formed the template for a new style of business that has swept the world.
Rakuten is now one of the world’s leading internet services companies, with a transformative presence in e-commerce, digital content and FinTech.vWhile we have offices and talent all over the globe, Rakuten’s HQ remains in Tokyo. And Mickey is still at the helm—hands on, approachable, and always eager to listen to new ideas.
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The Rakuten brand represents optimism and the promise of warm,
fun services that bring joy to our customers.
Growing together with our communities,
we want to support our partners in making their dreams a reality.
This idea is at the heart of each and every one of Rakuten’s services.
Areas we cover:
■Communications & Energy
■Media & Sports
■Investment & Incubation
Head Office location
Hiroshi "Miki" Mikitani
February 7, 1997
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