【Coach】 Manager, E-Commerce

Tapestry Japan, LLC (former: Coach Japan)
JPY Under 9,500,000
Tokyo, Japan

Posted 2020-Jan-31

Job Description

    •Responsible for attracting qualified traffic to Retail .com site, Outlet flash sale site and 3rd party partner sites. This position plans and executes digital marketing within e-commerce team with focus on sales generation.
    •Provide reports and dashboards with actionable insights, and make recommendations to improve the customer journey on site/off site and grow total business
    •Responsibility includes planning and executing ads on performance media such as paid search, affiliate and re-targeting as well as developing programs and campaigns to increase customer engagement and lifetime value through brand’s owned media such as .com, email and social including LINE and Facebook.
    •Develop strategy based on understandings of global strategy and local insights for best execution and outcome in the local market.
    •Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
    •Collaborating with Digital Marketing and CRM/SP teams on digital communications including social media and email database strategy.
    •Identify new and innovating marketing technology and trends and create opportunities for optimization, with a focus on improving conversion and personalized communication

Job Requirement

    •Bachelor’s degree required
    •5-7 years digital marketing and/or e-commerce experience at consumer/retail sectors
    •Proven track record of success as demonstrated through sales growth
    •Proven analytical and numerical ability; must be well-versed in website analytics in order to analyze data to inform website merchandising
    •Exceptional project management skills and attention to detail required, with proven ability to manage multiple projects simultaneously and prioritize for highest ROI
    •Strong oral and written communication skills in both Japanese and English required. Very high level of business English is required
    •Solid experience working closely with Global HQ required, with proven ability to strategize on a global/regional/local level
    •Excellent communication and interpersonal skills a must
    •Ability to lead and influence cross-functional teams, as well as confidently make persuasive presentations to senior management

Language Ability

  • English : Business Conversation Level (TOEIC 735-860)
  • Japanese : Fluent(JLPT Level 1 or N1)

Job Summary

Employment Company

Tapestry Japan, LLC (former: Coach Japan)

Job Type

Marketing/PR - Branding/Strategic Marketing

Marketing/PR - Research & Analysis

Marketing/PR - Planning/Marketing




JPY Under 9,500,000

Other Salary Description

社会保険完備 交通費全給 社員割引あり 各種研修制度あり


Asia Japan Tokyo

Working Hours



夏期休暇 冬期休暇 有給休暇 慶弔休暇
育児休暇 傷病休暇

Job Contract Period

Full-time position *Trial period 3 months

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