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更新日 2021-09-14
掲載開始日 2021-09-14

Senior Brand Manager - Food

  • 人材紹介
  • マネージャーレベル
この求人の
取扱い会社
マイケル・ペイジ・インターナショナル・ジャパン株式会社/Michael Page International Japan K.K.
企業名 会社名非公開
職種
マイケル・ペイジ・インターナショナル・ジャパン株式会社/Michael Page International Japan K.K.
企画/マーケティング/PR - ブランディング/戦略マーケティング
業種 食品メーカー
勤務地 アジア 日本 東京都

仕事内容 As a Senior Brand Manager your responsibility will be to execute the marketing strategy to achieve customer connection as well as the company's financial goals.


Description

* Propose and support Category Lead with development of Japan brand strategy and Annual Operation Plan.
* Conduct category analysis for the key categories within the business unit.
* Report market performance and provide insights into root causes.
* Lead key brand project i.e.Media Campaigns, promotion, PR, Range Extension,
* New Product Development:
* Lead and propose innovation agenda and pipeline that best fit the brand and business growth.
* Responsible for P&L and business targets to deliver brand growth for short and long term
* Co-work with Consumer Insight Manager to plan and execute research for new product, campaign and brand tracking.
* Manage and control the budget for category in charge of.
* Work with the Marketing, PD, and Sales team to develop samples and trade materials.
* Support Sales on customer queries.


Profile

* Minimum of 7 years of experience in brand management/marketing/customer marketing/trade marketing in FMCG industry.
* Minimum of 2 years of experience in people management.
* Experienced at briefing and managing advertising and other resource agencies.
* Experience of planning and execution in a whole campaign.
* Experienced in the use of quantitative and qualitative market research and its applicability to managing brands
* Experience of using key financial measures of a brand and experience of budget planning and management.
* Good communication skills to influence both internal and external teams
* Self-motivated and willingness to push the boundary and hold others' accountability
* Ability to work in diverse and multi-cultural environment with strong cross functional communication ability
* Having strong interest and knowledge in digital marketing.
* Experience in planning and execution in both owned and earned media, and growing brand's SNS fan base is plus.
* Understanding of marketplace dynamics and shopper behavior
* Bachelor's degree
* Proficiency in Japanese and English required


Job Offer

* Opportunity for people management experience
* Work in one of the world's leading food company
* Flexible working hours/work from home


To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Ayami Ino on +813 6832 8624.
企業について
(社風など)
This is a global company with their headquarters located in the US. They are one of the largest food company worldwide with their products varying from frozen food to condiments.
英語能力 流暢 (TOEIC 865点以上)
日本語能力 流暢(日本語能力試験1級又はN1)
年収 経験と能力に基づく   
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マイケル・ペイジ・インターナショナル・ジャパン株式会社/Michael Page International Japan K.K.

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Senior Brand Manager - Food

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