As existing namespaces like.com and .net were becoming overcrowded and there were few opportunities to register short relevant domain names. In June 2008, at an ICANN meeting held in Paris, the new generic Top Level Domain (gTLDs) program was announced allowing any organization which fulfilled the technical and financial requirements to apply for new gTLDs.
In response to this ICANN announcement, GMO Internet Group decided to found GMO Registry in July 2009 entering the TLD registry business to acquire new TLDs including .shop.
.shop is a new gTLD that clearly represents a "shop".
It is not only suitable for EC websites but also for brick and mortar as well as service providers to deliver information.
The most valuable domain name
.shop was chosen as the most valuable domain name among more than 1,000 kinds in the preriminary survey.
※sedo 「Top Ten NewgTLD : Value Analysis」
Amazon and Google also aimed at .shop
8 companies including Amazon and Google participated in the auction to win the right to operate .shop.
Making a new record of pre-launch phase applications
It achieved the largest applications ever during the priority registration period exclusively for trademark holders.