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BS Group is characterized by two parameters: It is a global enterprise with manufacturing plants in Asia, South America and Europe, with offices and distribution on all major continents and with approximately 2,200 employees. At the same time and whilst maintaining the global stretch, the Group manages to keep a personal touch: All major decision makers know each other, decision making is swift and the reaction time is quick.

The mission “Smiling consumers” says it all: It focuses on the consumers with the ultimate aim to make them smile. This mission, along with a real “living” corporate culture and core values, show a continuous growth and create an atmosphere which makes it very attractive to work for BS Group. A main characteristic for the strong identification with the company and job satisfaction is the fact that fluctuation at BS Group is very low and the average time of employment is very high.

We act according to our mission to make the consumer smile. In addition, we act in a lean, efficient and sustainable way and are successful with what we do. To cut the long story short: For the right kind of person it will be a lot of fun and fulfilment to work for BS Group.

The BS Group’s smokeless Division was setup early 2012 with its manufacturing facility in Sweden. The division consists of a small and young team full of passion and spirit which is clearly driven by innovation for its smokeless products and consistently tries to be on the edge of innovation for Snus and Nicotine pouches. The division's key character is to “win the game with people, through passion and innovation” and to manage the business in a straight forward way. Some highlights of the division were the successful market entry with Al Capone Snus in Sweden back in 2013, the market entry with on! in the US and the launch of on! in Japan in 2014. Japan is seen as one key strategic “must win” market with huge potential for our products going into the future. Going forward, the division consistently enters new and attractive markets and grows the business in a sustainable way.